Design thinking is an industry-agnostic problem-solving process that embraces creativity, encourages collaboration and focuses on a people-first mindset. Long gone are the days when a single issue or problem resulted in a single solution or answer. Companies are striving not only to honour knowledge and expertise but also to leverage this information by considering what the customer desires, feels, and truly wants.

Outcomes

Upon completion of this course you’ll be able to:

Recognise the historical, societal and technological shifts leading to Design Thinking
Empathise with the end-user and his/her needs to extract consumer insights and articulate problem statements.
Brainstorm potential solutions by tapping into the diversity of expertise, personality, opinions and experiences of the core team
Select and move the best ideas to low-fidelity prototypes to engage smaller audiences faster
Refine and clarify thinking by observing, testing, questioning and listening
Engage and collaborate with other departments to change the culture and speed up innovation